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[Electronic Times] Woomtree Enters U.S. Costco… Targeting North America with 'Everjang' and Gochujang
Author
woomtree
Date
2026-03-25 10:10
Views
889
https://www.etnews.com/20260324000307
Food company Umtree is accelerating its expansion into the global market by entering Costco, a key distribution network in the United States.
Umturi announced on the 24th that it recently succeeded in supplying its 'Everjang' (meat and onion sauce, salad sauce) and 'traditional gochujang' to Costco in the United States.
Accordingly, sales of 'Everjang' and 'Gochujang' have begun at 40 Costco stores in California and Hawaii. There are plans to expand product supply to stores across the United States in the future.
Kim Sang-hee, CEO of Umtree, took a photo with 'Everjang', which is being sold at the Costco Los Angeles store in the United States.
''Everjang' is a versatile sauce developed to be used in various dishes anytime and anywhere, embodying the meaning of 'Everywhere, Everytime'.
It consists of meat and onion sauce and salad dressing. Based on the deep flavor and umami unique to onions, it can be used to enhance the quality of various dishes, including not only meat dishes but also salad dressings, grilled dishes, and stir-fried dishes.
Umturi 'Everjang''
''Traditional Gochujang' is a premium product produced using a low-temperature fermentation process. Unlike the conventional method of aging at high temperatures for a short period, this method involves slow, long-term fermentation at low temperatures. It is characterized by a deep flavor and a clean aftertaste that is not overly pungent. By preserving the natural flavor of the ingredients without chemical additives, it can be used not only in Korean cuisine but also in a variety of global dishes.
Umturi is a company that has researched, developed, and produced fermented sauces and condiments for 48 years since 1978. It has passed the inspection of Costco, a U.S. company famous for its strict quality standards. In particular, Costco adheres to a policy of stocking only one top brand per product category. This case is considered to be proof of Umturi's quality competitiveness.
Umturi Gochujang
Umturi expects that this entry into Costco in the U.S. will serve as an opportunity to further elevate the status of K-food in the global market. We plan to expand our export countries from the current level of five to over 80 within the next three years.
Kim Sang-hee, CEO of Umtree, emphasized, “This achievement is the result of combining quality-first management that makes no compromises on quality with a challenging spirit to find another growth engine in overseas markets,” adding, “With this entry into Costco, we will strengthen our penetration of the North American market and pursue entry into Costcos worldwide in the future.”.
Reporter Yoon Hee-seok pioneer@etnews.com
Source: Electronic Times (https://www.etnews.com/20260324000307)
Food company Umtree is accelerating its expansion into the global market by entering Costco, a key distribution network in the United States.
Umturi announced on the 24th that it recently succeeded in supplying its 'Everjang' (meat and onion sauce, salad sauce) and 'traditional gochujang' to Costco in the United States.
Accordingly, sales of 'Everjang' and 'Gochujang' have begun at 40 Costco stores in California and Hawaii. There are plans to expand product supply to stores across the United States in the future.
Kim Sang-hee, CEO of Umtree, took a photo with 'Everjang', which is being sold at the Costco Los Angeles store in the United States.
''Everjang' is a versatile sauce developed to be used in various dishes anytime and anywhere, embodying the meaning of 'Everywhere, Everytime'.
It consists of meat and onion sauce and salad dressing. Based on the deep flavor and umami unique to onions, it can be used to enhance the quality of various dishes, including not only meat dishes but also salad dressings, grilled dishes, and stir-fried dishes.
Umturi 'Everjang''
''Traditional Gochujang' is a premium product produced using a low-temperature fermentation process. Unlike the conventional method of aging at high temperatures for a short period, this method involves slow, long-term fermentation at low temperatures. It is characterized by a deep flavor and a clean aftertaste that is not overly pungent. By preserving the natural flavor of the ingredients without chemical additives, it can be used not only in Korean cuisine but also in a variety of global dishes.
Umturi is a company that has researched, developed, and produced fermented sauces and condiments for 48 years since 1978. It has passed the inspection of Costco, a U.S. company famous for its strict quality standards. In particular, Costco adheres to a policy of stocking only one top brand per product category. This case is considered to be proof of Umturi's quality competitiveness.
Umturi Gochujang
Umturi expects that this entry into Costco in the U.S. will serve as an opportunity to further elevate the status of K-food in the global market. We plan to expand our export countries from the current level of five to over 80 within the next three years.
Kim Sang-hee, CEO of Umtree, emphasized, “This achievement is the result of combining quality-first management that makes no compromises on quality with a challenging spirit to find another growth engine in overseas markets,” adding, “With this entry into Costco, we will strengthen our penetration of the North American market and pursue entry into Costcos worldwide in the future.”.
Reporter Yoon Hee-seok pioneer@etnews.com
Source: Electronic Times (https://www.etnews.com/20260324000307)
